The story behind the studio.
Sol Studio – named after Sol, meaning sun – reflects the light, warmth, and landscapes that define the Middle East.
It was founded by Laina Leuenberger, an industry-recognised Australian graphic designer whose career in branding and tourism has shaped a deep appreciation for visual storytelling and imagery that evokes place and memory.
Inspired by her time living in Saudi Arabia, Laina set out to bring the Kingdom’s remarkable landscapes into homes, curating a considered collection of images from photographers around the world that capture Saudi Arabia’s natural beauty and heritage.
Sol Studio offers premium-quality prints designed to do more than decorate walls – preserving memories, sparking conversation, and celebrating a land that leaves a lasting impression.
Crafted with care.
At Sol Studio, every print is more than just an image – it’s a carefully crafted piece of art born from a hands-on, meticulous production process rooted in Saudi craftsmanship.
Sol Studio works closely with trusted local printers and framers across Saudi Arabia, selecting print-perfect paper and hand-picking frame materials that suit each print. This commitment to quality ensures every print meets the highest standards while supporting Saudi artisans and industry.
When you bring a Sol Studio print into your home, you’re not just displaying a stunning photograph. It celebrates a process – a partnership of skilled craftsmanship and care, all rooted in the heart of Saudi Arabia.
Discover more.
About Laina Leuenberger.
Laina’s design career has been shaped by the Australian and global tourism sector. As a lead Creative Designer at Destination NSW in Sydney for nearly a decade, she led award-winning campaigns, developed bespoke Government brands, and collaborated with some of Australia’s leading agencies, production teams, and creative talent.
Learn more about Laina's professional design career, industry awards and life in Saudi Arabia.
